Portland State University Foundation commissioned Blue Chalk Media to create an anthem film to represent the largest fundraising campaign in the school’s history, “Let Knowledge Serve: The Campaign for PSU.” The film features eight students performing a script that tells the story of the school—from its establishment as the Vanport Extension Center in 1946, to its current standing as one of the largest universities in Oregon. Accompanied by a mix of archival stills and cinematic visuals from the urban campus, the story of Portland State University is brought to life through the voices of its own students. Blue Chalk produced two versions of “Let Knowledge Serve.” The first was a triptych version created for a three-screen presentation at the Simon Benson Awards Dinner that played in front of an audience of over 1200 people. The second is a single-screen version designed for the campaign's website.